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Renaissance Professional Branding Complications

Renaissance Professional Branding Complications

Renaissance Professional Branding presents challenges and complications.

renaissance professional branding

Renaissance Professional Branding

renaissance professional brandingI had the privilege of being interviewed by a top-level IT professional for their podcast a couple of weeks ago. (The ep hasn’t dropped yet, but trust me, you’ll hear about it when it does.) As I was introduced, they referred to me as a “Renaissance man.” While I, to paraphrase Professor Tolkien, “cordially dislike” that characterization, when someone you respect uses it, well, OK.

Thing is, I do have a wide variety of professional activities. My bread-and-butter work is in the IT sector, as a teacher/trainer. I started teaching at the high school level, specifically teaching social studies. Traveling 30+ weeks a year, doing computer training, presented an opportunity. I used free time on the road to write history books. So, now I have two professional skill sets. I market those skill sets.

Branding diverse skills

When skills obviously complement each other, branding flows naturally. Teaching computer subjects meshes with computer consulting. Teaching Enterprise Disaster Recovery and selling books on the history of New Orleans? Not so much.

The Business Networking International (BNI) folks told me, pick one or the other and focus. I get that. For a localized marketing strategy, being NOLA History Guy in a BNI chapter made more sense. The universe of potential consumers of my computer training in metro New Orleans is smaller than the potential buyers of history books. So, around town, I shunted aside the professional skills that, for the most part, pay the rent.

(Side note: I don’t do BNI anymore. The travel limited my ability to attend weekly meetings. I still fully believe in the concept of “Givers Gain, though.

Technical Skills

renaissance professional branding

To an extent, it’s not hard to separate my diverse skill sets on social media. On Da Twittah, I use @EdwardBranley for my computer consulting and training. I maintain a page on Facebook for seashell software, my consulting business. In 2010, I started a “social media consulting” company, YatMedia. That entity has Twitter and Facebook presences as well. So, it’s easy to point folks to my technical side. Promotion of YatMedia in particular flows from those presences. Targeted advertising eliminates confusion with the history stuff.

Edward the Author

renaissance professional brandingI sell six history titles and four novels. While selling books I’ve written isn’t confusing at face value, it’s the diversity of topics that creates problems. Promoting my author skill set happens on @NOLAHistoryGuy Twitter account, NOLA History Guy on Facebook (page), and New Orleans Uncovered (group). So, there may be a disconnect/confusion when someone explores both sides of my body of work, one or the other usually flows OK.

The challenge of LinkedIn

LinkedIn presents the toughest challenge for Renaissance Professional Branding. You come to my LinkedIn presence. Are you there for my skills with respect to UNIX/Linux, Enterprise Storge, or Business Continuity? Or, do the history books interest you? Would you like me to speak to your organization on the challenge of regional disaster recovery, or on the history of retail shopping in downtown New Orleans? While Lafitte the Pirate is arguably more entertaining than Highly-Available Stretch Clusters, both have their audiences.

LinkedIn appears to be a jumble when you look at what I do. To help with that, I’ve some separation. I’ve got my personal umbrella, then seashell software and YatMedia underneath. I’m adding NOLA History Guy as a presence today. My goal will be to make an “omnibus” post daily or every other day that points to the specialized locations.

The bottom line

Renaissance Professional Branding is a work in progress. Please share your thoughts with me on what works and what doesn’t!

 

 

Cantrell silence is deafening #kailascollapse @mayorcantrell

Cantrell silence is deafening #kailascollapse @mayorcantrell

Cantrell silence is unacceptable

Cantrell silence

Statement by the City of New Orleans with respect to the dead body they’ve left in the 1031 Canal building.

Cantrell silence on #kailascollapse

There’s an odd silence surrounding City Hall, from the mayor’s office to the City Council chamber. Politicians are not usually quiet creatures. They’re ambitious people. For the most part, they’re always running for something. While not every politician grandstands like Rudy! and Bush43 in the wake of 9/11, they are aware of the need to get out front and lead.

There’s no from City Hall or the Council Chamber on the collapse of the development at 1031 Canal Street that took place on 12-October-2019.

Uncharacteristic Council Silence

Why, then, are Mayor Cantrell and the seven members of the New Orleans City Council silent? The last two mayors, Mitch Landrieu and C. Ray Nagin, could barely drive home in the evening without coming under scrutiny from members of the council. Council members jump in front of microphones. More recently, they take to social media. They speak to the issues. They look forward. While some don’t aspire to remain in public service after their term, many look towards the next office. Silence creates a vacuum. Others fill vacuums. Voters listen to political aspirants as much as they do office-holders. The council behave like people who have something to hide, not leaders.

What do they have to hide?

“Laying low” makes sense, when you’re on the wrong side of an issue. Advisers and consultants tell politicians, let it pass. Laying low saved many a politician. David Vitter comes to mind. After becoming entangled in a prostitution scandal, Vitter stood up with his wife, confessed to a sin, and proceeded to keep his mouth shut. Silence enabled him to win re-election. Council members know this strategy can be successful. No accusations of wrongdoing have surfaced with respect to the current council. Nobody’s looked at, for example, campaign finance records, to see who took money from Kailas and his partners. Perhaps oppo researchers have this info in their back pockets.

Lawyer up, sluggo

Every time Donald Trump, Jr., says something incredibly stupid on Da Twittah, Charlie Pierce replies back with those three words. “Lawyer up” is a common action when one is even tangentially involved in a criminal investigation. The Kailas collapse is a homicide. People died, and not by accident. There are (hopefully) local and federal investigations moving forward, behind the scenes.

Silence enables politicians to ride out bad times. It also enables potential criminal defendants to avoid jail. Is this why our city government is so quiet?

YatPundit’s Pub is now a Facebook group – come join the talk

YatPundit’s Pub is now a Facebook group – come join the talk

YatPundit’s Pub is now a Facebook Group

yatpundit's pub

It’s a group! YatPundit’s Pub on Facebook

YatPundit’s Pub

Visit YatPundit’s Pub

I’ve been “YatPundit” on the Internet since the 1990s. @YatPundit is my primary account on Da Twittah. When I joined the Book of Zucker, YatPundit became my political presence, as a “page” under my main account, which is my name. While this works for my writing, it didn’t work for interaction.

Zuckerd00d “pages”

The original page concept wasn’t bad, but the d00ds went public and needed to provide a return to shareholders. That’s when they started extorting page owners. Post something on your page, and you got “notifications” suggesting you “boost” the post for a fee. Then came the notifications that sounded like a protection racket in New York. “That’s a nice page you got there. Pity nobody’s going to read your posts.” The d00ds limited the reach of page posts. Even if thousands of users “like” the page, it may only be visible to hundreds. Unless you “boost.”

Page owners pushed back. They asked their friends to set “get notifications” for the page. Page visibility increased. Still, it wasn’t a good situation.

2016 Elections

The last US election cycle exposed Zuckerbook as a bad actor in the process. One of the steps taken by the d00ds to rehab the image was to shift focus from pages to groups. They clam to have tightened up pages, so Petrograd bot farms can’t just create them and spread misinformation. The effectiveness of this move remains to be seen.

To improve user interaction on the platform, “groups” now have a bigger role. The d00ds want users to stay on the platform as long as possible. With pages taking a back seat, groups offer users gathering places. Post visibility increased. Group owners set their own rules. While they’re not quite “safe” spaces, it’s an improvement.

YatPundit’s Pub – come on in

The Pub welcomes you! Be warned, the politics are left-leaning and the beer is strong. If you’re a Trump supporter, or you hate Mitch Landrieu, this probably isn’t a good place for you to be. Otherwise, speak up, lurk, do whatcha wanna.

 

 

YatPundit’s Pub 29-May-2019 – Backup and Virtualization

YatPundit’s Pub 29-May-2019 – Backup and Virtualization

Grab a slice of pizza, it’s Tech Wednesday in YatPundit’s Pub 29-May-2019.

yatpudit's pub

YatPundit’s Pub 29-May-2019

Two brews on tap today for geek night in YatPundit’s Pub 29-May-2019. First, we review personal continuity and backup. Then, we pour the first brew of a flight on Personal Virtualization.

Personal Continuity

yatpundit's pub 29-may-2019

Western Digital Passport USB Drive

Hurricane season starts Friday. We add our contribution to the media blitz with a discussion of backup. Backup strategy these days starts with a 128GB USB stick. From there, advance to a USB hard drive, 1-4TB in size. A thumb drive requires you to manually drag-and-drop files for backup. Many of the portable hard drives now include utilities for backup. Run the utility, copy your computer hard drive to the portable.

Portable hard drives start around $60 in price. Western Digital offers solid basic options. While that may be all you need, advanced possibilities include solid state drives.

Cloud backup offers scheduling and off-site protection. Services like Dropbox and Apple’s cloud service provide CDP – Continuous Data Protection. Install the cloud service’s utilities on your computer. When you save files to the designated folders, the utilities save it to the cloud simultaneously. Cloud storage also offers wider availability. While you can do what you need on your regular computer, files backed up to the cloud can be accessed from other systems. Use the utilities offered. Other computers maintain copies of your data.

Computer virtualization extends the availability possibilities. So, with your work computer as a virtual machine, it’s easy to get back up and running after a hardware failure.

Your Choice

Which strategy is right? Consider Recovery Point Objective (RPO) and Recovery Time Objective (RTO) requirements.

Personal Virtualization

We begin a 4-part flight on computer virtualization. Before virtualizing, set your goals. So, what do you want to accomplish?

  • Windows on a Mac
  • Running Linux on a Windows PC (or vice versa)
  • Keeping older versions of Windows on a new system
  • Other needs

Examine your needs and consider your approach to virtualization. Other brews in this flight explore the resources required to virtualize, and the software options.

Times-Picayune Farewell – Preserving the memories

The Times-Picayune Farewell begins. I have concerns. (cross-posted to NOLA History Guy)

Times-Picayune Farewell

Screenshot of NOLA.com, 03-May-2019 in the morning.

Times-Picayune Farewell

The phone delivered a tweet with a story about The Advocate acquiring the Times-Picayune yesterday afternoon. I feel a sense of anxiety and urgency over this acquisition.

You’re Fired!

They’re firing the entire staff at TP/NOLA.com. This wasn’t a merger, it’s a purchase of intellectual property and physical assets. The humans that made NOLA.com what it is are on the street.

When Newhouse delivered their last big round of cutbacks at TP, I felt like something should/could be done to develop a platform in the market that offered a place for some of those laid-off writers to publish and get paid. Folks told me there was no way it would work. A discussion group on the subject failed miserably. Fortunately, Lamar developed the idea for TBB delivered big time in its first year.

TP employed a lot of talented people. Many of them know New Orleans is home, in spite of this setback.

Preserving Memories

The “digital era” of the Times-Picayune spans over twenty years. While Da Paper struggled, management and staff found a “digital voice.” Forays into video produced good, thoughtful discussion between writers such as Tim Morris and Jarvis Deberry. The bumps in the road were large, though. The first massacre at TP was when Newhouse fired all of the “digital” staff at NOLA.com. That staff operated separately from T-P. Unifying the dot-com with the newspaper offered the organization an opportunity to take charge. All this now shifts to history.

The stories of how NOLA.com grew, then shrunk, then merged with T-P connect with New Orleans’ larger stories in the early aughts and teens. T-P struggled like everyone else during Katrina. They rose above the #shitshow.

We must preserve these stories and memories.

I’m thinking this through, but we have to move quickly. People pack up and leave as soon as other opportunities present themselves.

Work with me to preserve the stories of the last twenty years.

Beware the hardcore crazies!

Anti-abortion crazies are on the attack

Anti-abortion battleground in Virginia

The floodgates of accusations against Democrats in Virginia are related to the 2019 state elections. This November, both houses of the Virginia Legislature stand for election. The House of Delegates stands every two years, and the Senate every four. There is a very real possibility that Democrats can capture a majority in both houses. Since the governor is also a Democrat, the party can gain full control of both branches of government.

This is a big deal on two fronts. With the 2020 Census on the horizon, legislators elected this year will re-draw the state’s Congressional districts. Democrats can correct extreme gerrymandering if they gain control.

Abortion

Democratic control of Virginia’s government mobilizes the crazy wing of the Republican Party. Anti-abortion activists follow a scorched-earth policy in their attempts to stop changes in restrictive abortion legislation. The disinformation attacks on are all-out and intense. This is where attacks on top Democratic elected officials originate.

I’m not sure what we can do for the men in charge now, but Democrats should be aware of the lengths these people will go to get their way. We need to push back against Republican activists as hard as we can.